Ah yes, Facebook. The site that trumps all. Myspace, Friendster, Twitter, you name it. Facebook is still the biggest (and arguably the best) of all social networking sites. Facebook addicts know how amazingly time-consuming it can be. And all Facebook users look upon the select few who have resisted joining this peer pressured giant with awe and wonder.
As much as I like to use Facebook, our blog post assignment for this week is to propose ways to outcompete Facebook. So, here goes:
If I were a business competing against Facebook, I would...
...be up front about privacy with my users. Facebook is known for changing the default privacy settings on everyone's Facebook account with very little to no notice to the user. One of the funniest examples of this is when nearly 300 personal photos of Facebook founder,
Mark Zuckerberg went public when they switched privacy settings. People need to know exactly who has access to their profiles at all times. This isn't possible when the company suddenly changes their privacy settings, oftentimes without user knowledge.
...capitalize on advertisement, not market research. Sure, Facebook may give themselves permission to sell data from our profiles in some tiny black font in their Terms and Conditions. But who reads those word-for-word anyways, other than lawyers and the extremely cautious? People need to know that they can trust those who develop and manage the social networking sites they use, and that means not selling information about them to different companies unless that part of the deal has been made VERY clear to the user, and the user has given them permission.
...allow people to "Follow" their friends. Facebook has a news feed that enables users to "Hide" certain people or applications or pages, but they do not have a way to choose specifically who or what shows up in your feeds. People like to choose the news they get.
...add voice and video chat capabilities, and also easily visible privacy settings that let users choose who can call them and who cannot. This could potentially increase revenue by increasing the time people spend on the social networking site, and thus increase advertising time.
...add TV shows and movies along with the ability to see what your friends are watching, or even watch with them and chat while you're watching. This would once again increase advertising space and time, as well as help users strengthen their relationships.
Facebook has an incredible number of users, but they have done a few things that make their user unhappy and uneasy. In the Facebook competitor social networking site, I would address those privacy concerns and add features that facilitate more interaction between friends in order to increase the average amount of time they spend active on the site each day and to increase the overall number of users.